I’ve written before on howtelevision can be a powerful tool for illuminating the deeper significance of daily work and the beauties of basic trade and enterprise. Shows like Dirty Jobs, Shark Tank, Undercover Boss, and Restaurant Impossible have used the mediumto this end, and today at The Federalist, I reviewa newcontender inthe mix.

CNBC’s The Profit is arguably the best reality show currently on television. Starring Marcus Lemonis, a Lebanese-born American entrepreneur and investor, each episode highlights an ailing businesses in desperate need of cash, care, and wisdom.

By the end,we get a remarkableview into the types of struggle, pain, glory, and redemption that occur across countless businesses every single day.

The show countersa host of false stereotypes about business, three of which I highlight in my piece. But onethat is perhaps more popular andpernicious than all is the notion that business and is necessarily driven by greed and selfishness.

On the contrary, I argue,selfishness kills and service prospers:

Each episode reminds us that, contrary to the popular Gordon Gekko caricatures, in business as in the rest of life, greed and selfishness kill and service and sacrifice prosper. The first shall be last, and so on.

Greed and selfishness are notfeaturesof economic action; they are features of human nature. Although they may at times be funneled to achieve temporary and personal gain, more often they prove damaging and poisonous to long-term economic success. In most of the panies on “The Profit,” it es clear quite quickly that greed and selfishness are primary drivers of the failure. Many of these entrepreneurs have gone to great lengths to stroke their own egos and self-affirm their illogical designs, even when all signs tell them to stop. Blind idolatry to human desire is, in fact, the most dangerous poverty trap.

WithSwanson’s Fish Market, the deal (and thus, the business) goes rapidly downhill when the owners refuse to give up their prized BMW and boat, even though they’re so financially strained that their own employees aren’t getting paid. WithWorldwide Trailers, financial losses mount each year because one owner prefers a particular house in a particular posh city that only makes sense for her and her selfish preferences. WithSkullduggery, a toy manufacturer, the owners’ arrogance and petence is embarrassingly clear, yet, even when given chance after chance, they drift back to their self-destructive habits and ideas, and in the end, even manage to exploit Lemonis for personal gain.

But although there are plenty of failures to observe, in many cases, we see these attitudes and behaviors transform for the better.

In the episode on Michael Sena’s Pro-Fit (now renamed Tina and Michael Sena’s Pro-Fit for related reasons), the owner is a self-absorbed trainer who can’t see beyond his self-image and the damage it’s doing to his business and marriage. By the end, we see a change of heart, and both are renewed in turn.Indeed, in many ways it wasthe survival of thebusiness itself that forced the change to happen when things looked bleak.

We will always confront thesestruggles and temptations, in businessas in the rest of life. It’s a battle of which we ought to be aware.But thanks to countless entrepreneurs, owners, and employees across the economic order, service and sacrifice aremuch mon than we think.

Thanks to Lemonis and CNBC, that’s a tale that’s being told.