Home
/
RELIGION & LIBERTY ONLINE
/
Silicon Valley Misfits: Human Flourishing In California
Silicon Valley Misfits: Human Flourishing In California
Jul 15, 2026 1:31 PM

Silicon Valley certainly has a reputation for innovation and risk. But Christianity? Businesses designed not only to innovate but to pursuing business as an “intimate” adventure with God? That seems unlikely.

Christianity Today tells the story of several entrepreneurs in Silicon Valley who are grounded in faith, but are shrewd business people. Take, for example, Sonny Vu.

The banker is dressed in northern California business attire—tailored suit, no tie, a nice watch peeking out from beneath his sleeve. Vu is dressed in a black knit T-shirt, jeans, and indoor flip-flops. He opens a MacBook Pro and talks through a presentation about pany he founded, Misfit Wearables.

There’s no watch on Vu’s wrist. Instead he wears a thin wristband that holds a tapered, dark-gray aluminum disk about the size of a quarter. This is Misfit’s first product, Shine. It’s a device that attracted 127 online articles about Misfit in the tech press, everywhere from Wired to Mashable to TechCrunch—”without anyone knowing what it did,” Vu says, grinning. He pops it out of its holder and sets it on the screen of his iPhone. “This has been tracking my activity for the past week. I just set it here, and it uploads all my data. No cable, no Bluetooth,” he explains as tiny lights blink around the circumference of the disk.

Shine is an activity tracker, a device to record how often and how far you walk, bike, or swim. It’s hardly the first to market—products from Nike, Jawbone, and Fitbit have already arrived—but Vu is betting that there is a place for great design in the geeky space of “wearable technology.”

Vu believes there is a “creational, redemptive view of business”. Another Silicon Valley business known as FIG, which develops health and wellness apps, co-founded by Kevon Saber and Bart Munro, is focused on human flourishing.

Even in spiritually experimental northern California, it must be an odd site for their employees to see their bosses in a glass-walled conference room talking to God and asking for guidance. But this is all part of Fig’s pursuit of truth. “We need to pursue the adventure of growing intimate with God,” Munro says. “Growing in this is worth trial and error.”

What do nonbelieving employees think of bosses who spend part of the workday seeking intimacy with God? “Team members can get paid like professional athletes at Google or Facebook,” Saber says. “We disclose to them that we try to make decisions based on God’s leading. They join Fig because of our mission and culture.”

Still, Saber and Munro say they don’t run a pany, and question if such a thing even exists. All of the entrepreneurs interviewed in the article also acknowledged the high failure rate for start-ups, but noted that creativity and boldness was part of the “package” of business. They are all trying to figure out ways to harness human creativity in a way that will better lives, and all acknowledge that their faith feeds this.

“Is there a creational, redemptive view of business?” Vu asked… “How about if we make the purpose of business to munities to flourish, and to create opportunities for people to express their God-given capacities in meaningful and purposeful ways?

The twentieth-century German theologian and martyr Dietrich Bonhoeffer put it this way:

The Christian’s field of activity is the world. It is here that Christians are to e engaged, are to work and be active, here that they are to do the will of God; and for that reason, Christians are not resigned pessimists, but are those who while admittedly not expecting much from the world are for that very reason already joyous and cheerful in the world, for that world is the seedbed of eternity.

Here is to the Misfits: may they continue to flourish.

Comments
Welcome to mreligion comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
RELIGION & LIBERTY ONLINE
The Holocaust Museum and Darfur
Today I toured the United States Holocaust Memorial Museum in Washington, D.C. I was unprepared for how deeply I would be moved by my three hours in this museum. The sights, sounds and tributes all moved me profoundly. Twice I had to wipe tears from my eyes. The whole thing is so powerfully presented that it actually overwhelms you, with both information and emotional impact. I believe it is one of the most important museums I have ever toured. The...
A Call to Action
Dr. Joel Hunter, President of the Christian Coalition and Pastor of the 12,000-member Northland Church in Longwood, FL, Dr. Paul De Vries, National Association of Evangelicals board member and President of New York Theological Seminary, and Rev. Gerald Durley, Pastor of Providence Missionary Baptist Church in Atlanta and civil rights leader held a teleconference last Thursday to "address the importance of this issue to munities and will take questions from reporters about the Statement, the Call to Action, and the...
The Catholicity of the Reformation: Musings on Reason, Will, and Natural Law, Part 3
As I mentioned in Part 2, mon stereotype of Protestant ethics is that it is wedded to nominalism. While this may be true for some (particularly modern) Protestant ethicists, it is false for Peter Martyr Vermigli and Jerome Zanchi, two older Reformed moral theologians. Before showing how this is so, and still by way of introduction, I want to point to four doctrines where natural law exerts some influence. First, it is important to recognize that none of the confessional...
A Faith-Based Initiative for Corporate America
Yesterday the Detroit News ran an op-ed in which I argue that corporate America should apply the fundamental insight behind President Bush’s faith-based initiative and open up their charitable giving to faith groups, since they “often provide prehensive and therefore often more effective assistance than purely secular or governmental counterparts.” A number of large corporate foundations either explicitly rule out donations to faith groups or refuse to contribute matching funds to them. One of the advantages to liberalizing the corporate...
The Latest From Your Friends at the EU
Another one for the “is there anything they won’t try to regulate?” file: THE Government is seeking to prevent an EU directive that could extend broadcasting regulations to the internet, hitting popular video-sharing websites such as YouTube. The European Commission proposal would require websites and mobile phone services that feature video images to conform to standards laid down in Brussels. Ministers fear that the directive would hit not only successful sites such as YouTube but also amateur “video bloggers” who...
Baby Market Follow-up
I wrote disparagingly of a developing “baby market” in a recent mentary. The phenomenon is described in much fuller detail by Cheryl Miller in The New Atlantis in the course of her review of a recent book by Debora L. Spar, The Baby Business. ...
Bavinck on the Moral Imagination
A brief bit of Herman Bavinck, taken from his Beginselen der psychologie, 2d. ed. (Kampen: Kok, 1923); English translation Foundations of Psychology, trans. trans. Jack Vanden Born (M.C.S. Thesis: Calvin College, 1981). p. 92: The freedom with which imagination brings forward its creation is, however, not a lawlessness. Unbridled fantasy produces only the outrageous. As fantasy is objectively, albeit indirectly, bound to the elements of the visible world, so it must subjectively be under the control of understanding. It must...
A Helping Hand: Charity Art Auction
“Rest on the Flight to Egypt,” from the Matthaus Evangelium. From the collection of Edward and Diane Knippers. By Otto Dix. Five Talents International, a ministry which aims to “to fight poverty, create jobs and transform lives by empowering the poor in developing countries using innovative savings and microcredit programs, business training and spiritual development,” is sponsoring an art auction beginning ing Monday, Oct. 16. “A Helping Hand: Artists’ Exhibition and Sale,” is an online silent art auction, with the...
Thus Saith the Lord? Uhh, Maybe Not…
Aside from the blasphemy, which ought not be overlooked, one of the biggest problems with an ad like this (HT: Think Progress, which also has a printed transcript of the ad) is that it undermines itself. It’s simply bad rhetorical strategy. Whatever potential arguments (economic or otherwise) there may be against minimum wage legislation, virtually no one of sympathetic inclinations is going to listen when you mock Judeo-Christian values by reducing something as vitally important as the divine revelation of...
Blogroll Update
Dignan’s 75 Year Plan is now Good Will Hinton (after a manner of speaking…details on the change here). Our blogroll will be updated just as soon as BlogRolling cooperates. ...
Related Classification
Copyright 2023-2026 - www.mreligion.com All Rights Reserved