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Against Consumerism in Christian Higher Education
Against Consumerism in Christian Higher Education
Feb 11, 2026 8:18 AM

Over at The Gospel Coalition, Hunter Baker reviews Abraham Kuyper’s newly translated Scholarship, pilation of two convocation addresses given to Vrije Universiteit(Free University). He offersa helpful glimpse into Kuyper’s viewson Christian scholarship, as well as howtoday’scolleges and universitiesmightbenefit from heedinghis counsel.

mending the bookto both students and university leaders, Baker believes Kuyper’s insights are well worth revisiting, particularly amid today’s “tremendous upheaval in higher education”:

All universities, and certainly Christian ones, face a landscape in which students have been largely replaced by consumers. The change is not the fault of the students so much as it is a consequence of the extraordinary rise in tuition prices during the past quarter century. Instead of seeing education as a good that enriches lives and provides learners with tools and habits useful to making a career, we’ve embarked on a course in which students all but demand to knowwhichcareer and exactlyhow muchmoney….

…Kuyper has much to say to both students and institutions in these century-old addresses. He would resist the transformation of the university into something more like a business. In light of his idea of sphere sovereignty, I think he’d say a school is a different kind of endeavor than a profit-making business—and I think he’d be right. Universities (including Christian ones,especiallyChristian ones) must find a way to reduce the market-driven nature of their activities…At the same time, students must place more emphasis on developing scholarly (in the best sense of the word) habits and less on simply progressing toward a credential.

In his own book, The System Has a Soul, Baker dedicates three chapters to the role of Christian scholarship in broader society, articulating many of these concerns about the state of higher education, and echoing many of the same themes he observes in Scholarship.

In a chapter that covers a range of recent developments, from the ever-increasing secularization in Christian universities to moditization of academic credentials at large, Baker concludes that Christian institutions face particular risks, but also have a unique opportunity to shine and flourish:

The new situation is both a potential threat and a boon to Christian colleges and universities. It is a great threat to the extent that these institutions simply try to participate as just another organization in the market offering a service that can be obtained from many other providers. If Christian schools go in that direction, they will suffer from an inability pete on price with state universities and discount online retailers. They will also suffer a diminution of their mission because market imperatives will eventually overtake those of faith.

On the other hand, the new reality is a boon because it offers an opportunity to excel where Christian colleges should have an ad­vantage. If the great mass of educational content moditized, then the college that is able to differentiate itself can make ­pelling pitch to students and their families. Christian colleges can successfully argue that the best education connects with the mind, the body, and the soul.

Accordingly, when Christian institutions have done their job well, they will offer students the chance to work with professors who are trustworthy and insightful mentors who are ready and willing to lead students in a munity. Christian colleges should be great citadels of educational integrity, trust, insight, munity excellence in the pursuit of truth about the world, its Creator, and humanity. In other words, if Christian colleges mitted to being Christian rather than simply acting as educational institutions with Christian ornamentation, they should have the wherewithal to survive and thrive in the changing environment.

Purchase Abraham Kuyper’s Scholarship.

Purchase Hunter Baker’s The System Has a Soul.

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