Garbling difficult (and sometimes easy) words is mon and often humorous occurrence among children, as any parent can attest. My daughter did so serendipitously the other day, pronouncing Acton’s film production as “The Call of the Entre-manure.” As chance would have it—and as those who have seen the film or its trailer know—one of the documentary’s stories is about a dairy farmer who turned his animals’ waste into a profitable business. I wondered if Brad Morgan might like to take up the moniker, to distinguish his particular form of entrepreneurship.

On a hunch (as a historian, I pay homage to the nostrum “nothing new under the sun”), I googled what I thought was my discovery of a brilliant new term. Turns out that an Omaha business not only is already using the idea—they sell “Entremanure” T-shirts!

And offers two definitions of the term (not appropriate for quotation here).

The UrbanDictionary usage is not what I had in mind with respect to Brad Morgan, by the way, who is as admirable an example of a real entrepreneur as one can find.