Home
/
RELIGION & LIBERTY ONLINE
/
This machine trades Halloween candy for Reese’s cups – and teaches us about trade
This machine trades Halloween candy for Reese’s cups – and teaches us about trade
Jul 16, 2026 8:17 AM

Have you ever been disappointed by the candy you received from trick-or-treating? Not a sucker for jawbreakers? Think Smarties are dumb? Do Jolly Ranchers leave you sour? You now have two options: Either one will maximize your happiness and benefit others – one of them aiding soldiers overseas.

Reese’s has invented a machine that will let you exchange your unwanted Halloween haul for Reese’s Peanut Butter Cups. Simply deposit your “disappointment” in the slot and receive an equivalent bulk of Reese’s. (It is unclear what exchange rate pany employs.) The machine can be seen in the video below:

As with anything else, terms and conditions apply: Their offer is good at only one location – Washington Square Park in New York City – and only for five hours on Halloween day.

If you are unable to take advantage of that offer, you have another opportunity to exchange less desirable Halloween candy and help others: The Halloween Candy Buy Back. The nationwide program, often held at dentists’ offices, will pay children $1 for each pound of Halloween candy they bring in – and they regularly hand out toothbrushes, dental coupons, and sugar-free candy, as well. The program, now in its thirteenth year, partners with a veterans organization to package and ship the candy to soldiers deployed overseas, giving them a taste of home. “More than 130 tons of candy has been collected, over the years,” the organization states.

The Invisible Hand delivers again

Either option will maximize your personal happiness. Jay Richards often begins his Acton University lectures with a story from his childhood: A schoolteacher taught his class a lesson by giving everyone a small toy. Then, the teacher gave them the right to trade with people in their row. Then finally, they could trade with everyone in their room. At each level, the teacher asked the children how much they enjoyed their toys and, unsurprisingly, they liked the toy they chose more than the one a central authority selected for them.

These private acts of free exchange benefit all parties involved: Reese’s gets publicity as the GOAT (Greatest Of All Time) of Halloween candy. Children (perhaps not entirely free of parental coercion) get cold, hard cash and dental items while participating in the blessing of giving (Acts 20:35). Soldiers in the middle of a hateful and hostile world get sweets and the knowledge that the public they fight to protect love and support them.

Both of these options came about without government direction, intervention, or involvement. Private individuals spontaneously saw a need and filled it – in some cases with an eye to their own advantage (Reese’s), in others with concern for others. Under a free system of exchange, everyone has the right to trade what they have for something they value more.

The miracle of the market forces people to satisfy their desires by serving others. Adam Smith wrote in his Theory of Moral Sentiments that, although people pursue only “the gratification of their own vain and insatiable desires, they divide with the poor the produce of all their improvements. They are led by an invisible hand … and thus without intending it, without knowing it, advance the interest of the society.”

Halloween would look much different if it followed other economic models. Under Marxism, a bureau would choose the kind and amount of Halloween candy every trick-or-treater would receive nationwide (and the Politburo would promptly embezzle it).

Under the most participatory theory of democratic socialism, citizens would vote for their favorite candy, and everyone would get Reese’s cups – including those with peanut allergies.

Under either system, the nation would run out of chocolate and peanut butter within three years. (This is no mere speculation; Venezuela halted production of Coca-Cola in 2016 due to a lack of sugar.)

Marginal utility, gluttony, and ‘the hunger for eternity’

In the affluent West, the greatest problem may be too much candy – a problem related to a concept economists call “marginal utility.” The more you have of any item, the less each one adds to your overall well-being. Seeing one neighbor drop a Reese’s cup into your bag may bring great satisfaction, a second a bit less. Receiving the fifty-first Reese’s cup of the night may bring boredom. (Some, specifically Joseph Schumpeter, trace the idea of marginal utility back to the Christian philosophers known as the scholastics, especially the late scholastics’ theories of value.)

The same concept applies to eating candy: The first piece brings a certain indulgent joy. The second and third add variety. The fifty-first piece of candy, furtively eaten an hour after everyone else as gone to bed, brings a stomachache, shame, and possibly the need for an intervention. (This author has done previous research on this topic.)

Economists call this diminishing marginal utility; the early church fathers call it gluttony. The fathers explain how an undue concern for the flesh dulls the things of the spirit, and the economists explain how each additional unit of consumption fails to bring peace or fulfillment. After a certain point, any kind of candy will prove superfluous – a microcosm of the world-weariness experienced in a broader scope by the Preacher in the Book of Ecclesiastes (1:1-2). Secular economists prove that earthly material cannot bring satisfaction and point to true fulfillment only in a world beyond this one. “Transiency is stamped on all our possessions, occupations, and delights,” the British Baptist minister Alexander Maclaren (1826-1910) wrote in mentary on Ecclesiastes. “We have the hunger for eternity in our souls, the thought of eternity in our hearts, the destination for eternity written on our inmost being, and the need to ally ourselves with eternity proclaimed by the most short-lived trifles of time.”

Comments
Welcome to mreligion comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
RELIGION & LIBERTY ONLINE
PBS carries an anti-socialist documentary…from Sweden (video)
Americans tend to see Sweden as a democratic socialist utopia, although the nation changed course decisively two decades ago. A White House report, “The Opportunity Costs of Socialism,” debunked the notion of enduring Nordic socialism, and now PBS has aired a documentary produced by a Swedish free-market leader intended to dispel popular American falsehoods about his home country. Johan Norberg, a Stockholm native and senior fellow at the Cato Institute, produced the program Sweden: Lessons for America to clear the...
This machine trades Halloween candy for Reese’s cups – and teaches us about trade
Have you ever been disappointed by the candy you received from trick-or-treating? Not a sucker for jawbreakers? Think Smarties are dumb? Do Jolly Ranchers leave you sour? You now have two options: Either one will maximize your happiness and benefit others – one of them aiding soldiers overseas. Reese’s has invented a machine that will let you exchange your unwanted Halloween haul for Reese’s Peanut Butter Cups. Simply deposit your “disappointment” in the slot and receive an equivalent bulk of...
Radio Free Acton: The story of Arthur Vandenberg; Russell Kirk’s horror fiction
On this episode of Radio Free Acton, Gleaves Whitney, Director of Grand Valley State University’s Howenstein Center for Presidential Studies, talks with Hank Meijer, Co-Chairman and CEO of US supermarket chain Meijer, about the story of Arthur Vandenberg (1884-1951), a US senator from Michiganwho became one of the founders of modern US foreign policy. Then, Bruce Edward Walker speaks with Ben Lockerd, Professor of English at Grand Valley State University, about the horror fiction of Russell Kirk. Check out these...
Are we undercounting the number of unemployed?
Note: This is post #99 in a weekly video series on basic economics. The official unemployment rate in the U.S. only counts adults who are without a job and have actively looked for work within the past four weeks. Does this mean that unemployment is undercounted? In this video by Marginal Revolution University, economist Alex Tabarrok explains that while the official unemployment rate may not be perfect, it does provide us with a good indicator of the state of the...
The economy is booming! Or is it?
The economy is booming. Since the market crash in 2008, the rate of unemployment is at an all-time low, with the latest study showing an unemployment rate of 3.7 percent. In the second quarter of 2018, GDP increased 4.2 percent and in the third quarter, 3.5 percent. While all of these are sure signs that the economy is doing well, some problems remain, and it doesn’t look like they’ll go away any time soon. In a new article written for...
5 facts about Reformation Day
While most people know today as Halloween, for millions of Christians October 31, 2018 is also the 501st anniversary of Reformation Day. Here are five facts about the Protestant holiday: 1. Reformation Day celebrates Martin Luther’s nailing his ninety-five theses to the church door Wittenberg, Germany on October 31, 1517. (Some scholars debate whether he posted them to the door then, later in November, or whether he even posted them at all.) By posting them to the church door—which was...
FAQ: UK budget 2018, the end of austerity?
“Austerity ing to an end,” Chancellor of the Exchequer Philip Hammond announced as he unveiled a budget laden with significant spending increases before the UK Parliament this afternoon. Here are the facts you need to know: What are the total numbers? The budget includes £842 billion in Total Managed Expenditure (TME) for 2019-2020. Borrowing during the same time will reach £31.8 billion. Government spending will remain at a projected 38 percent of GDP for the next five years. “Over the...
In the wake of socialism, Venezuela’s black-market capitalists meet community needs
The Venezuelan people continue to struggle and sufferunder the weight of severe socialist policies—facing increased poverty and hunger, swelling suicide rates, and widespread social unrest. Yet even as its president admits to anationwide economic emergency, the government continues to celebrate the very drivers behind the collapse,blaminglow oil prices and “global capitalism,” instead. Meanwhile, amid the turmoil and desperation, Venezuela’s localcapitalism is beginning to emerge as a solution to the woes of socialism. According to Patricia Laya at Bloomberg, the country...
Rev. Robert Sirico on the eternal significance of work
At Acton’s 28th Annual Dinner, Rev. Robert A. Sirico, co-founder and president of the Acton Institute, spoke about the eternal significance of work. Sirico states that serving God and participating in the market are not separate efforts. Rather, engagement in the market can lead to generosity, service, and the reduction of poverty. Work, too, should be seen as bringing more than just profit to people’s lives. “This mundane existence,” says Sirico, “whereby people earn sufficient resources to support their families,...
Sentimentalism in the Church: a modern epidemic
Involvement in the Christian Church should never be characterized by self-centeredness. Christianity, by definition, is a religion that emphasizes sacrifice and selflessness. However, a recent shift towards religious sentimentalism raises questions about the desire for truth in the modern-day. In his article “A Church drowning in sentimentalism”, Samuel Gregg, Acton’s Director of Research, writes about the dangerous trend toward sentimentalism in present-day Christianity. Gregg begins by introducing a term for sentimentalism: Affectus per solam, which means: “By Feelings Alone.” Affectus...
Related Classification
Copyright 2023-2026 - www.mreligion.com All Rights Reserved