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The myth of ‘economic man’: How love holds society together
The myth of ‘economic man’: How love holds society together
Mar 28, 2026 5:18 PM

Despite the predictable flurry of sugary clichés and hedonistic consumerism, Valentine’s Day is as good an opportunity as any to reflect on the nature of human love and consider how we might further it across society.

For those of us interested in the study of economics, or, if you prefer,the study of human action, what drives such action — love or otherwise —is the starting point for everything. For the Christian economist, such questions get a bit plicated.

Although love is clearly at the center, our understanding of what that looks likeis interconnected with and interdependent on the love of God, which persistently yanks our typical economist sensibilities about “prosperity,” “happiness,” and “quality of life” into transcendent territory (never mind thoseconvenient buckets of “self-interest” and “sacrifice”). The marketplace is flooded with worldly spin-offs, as plenty of cockeyed V-Day ditties and run-of-the-mill edies are quick to demonstrate. At a time when libertine, self-centered approaches appear to be the routine winners in everything from consumerism to self-help to sex, we should be especially careful that our economic thinking doesn’t also fall prey to such distortions.

In her book Love and Economics: It Takes a Family to Raise a Village, Jennifer Roback Morse cautions against such tendencies, pointing us in the right direction and challenging us to reconsider our basic views about human needs and human potential.

Morse begins with a critique of homo economicus (economic man), the understanding of man as Supreme Calculator, capable of number-crunching his way to happiness and fulfillment on the basis of cut-and-dry cost/benefit analysis. Such a view ignores the social and spiritual side of the human person, excusing away our thoughts and affections at the mercy ofof a cold, limiting, earthbound order. As Rev. Robert Sirico puts it,“Any man who was only economic man would be a lost soul. And any civilization that produced only homines economici to fill its markets, courts, legislative bodies, and other institutions would soon enough be a lost civilization.”

To demonstrate the inadequacy of mon caricature, Morse points us to human infanthood, a uniquely universal human experience in supreme dependency and irrationality. “We are not born as rational, choosing agents, able to defend ourselves and our property, able to negotiate contracts and exchanges,” she writes. “We are born as dependent babies, utterly incapable of meeting our own needs—or even of knowing what our needs are. As infants, we do not know what is good or safe. We even resist sleep in spite of being so exhausted we cannot hold our heads up. We pletely dependent on others for our very survival.”

As Morse goes on to remindus, the other side of this dependence — a nurturing family environment — is not an automatic given, and our response (or non-response) proves the economic man hypothesis to be dangerously plete (while also countering Rousseau’s view of the “state of nature”).

To demonstrateher case, she looks to extreme situations wherein the family has been entirely removed, focusing specifically on child abandonment and the attachment disorder that so often follows:

The classic case of attachment disorder is a child who does not care what anyone thinks of him. The disapproval of others does not deter this child from bad behavior because no other person, even someone who loves him very much, matters to the child. He responds only to physical punishment and to the suspension of privileges. The child does whatever he thinks he can get away with, no matter the cost to others. He does not monitor his own behavior, so authority figures must constantly be wary of him and watch him. He lies if he thinks it is advantageous to life. He steals if he can get away with it. He may go through the motions of offering affection, but people who live with him sense in him a kind of phoniness. He shows no regret at hurting another person, though he may offer perfunctory apologies.

Here we find a peculiar integration of economic man and noble savage, a child “untouched by corrupting adult influences” who seeks only to meet his own temporal human needs, regardless of the social costs. As Morse summarizes, to avoid a society filled with such disorder, we must ground ourselvesin something far more powerful and grounded and transcendent than self-centered individualism. “The desperate condition of the abandoned child shows us that we have, all along, been counting on something to hold society together, something more than the mutual interests of autonomous individuals,” she writes. “We have taken that something else for granted, and hence, overlooked it, even though it has been under our noses all along. That missing element is none other than love.”

Thus, before we get too deep into all the important Hayekian questions about knowledge and decision-making, proceeding to dichotomize between a centralized governmental Mother Brain and “better,” “more rational” individualistic mini-brains, we should pauseand remember that without love properly defined and vigorously pursued, human holes will surely remain.

Whatever form of magical super-rationalism we humans might be able to concoct, whether through governments or markets or otherwise, without the love of God and the corresponding building blocks of relationship and family munity, our stomachs will continue to growl and the social stew will continue to fester. Without transcendent obedience and a willingness to sacrifice our own convenience and temporal, transactional notions about prosperity, happiness, and human fulfillment, society at large will slowly yield to false caricatures about human needs and the corresponding solutions.

“Love is from God,” writes the Apostle John, “and whoever loves has been born of God and knows God.” This is what we should strive for:to be born of God and to know God, from the way we respond to a baby’s first breath to the way we cultivate our families munities to the way we conduct ourselves in our daily work across the economic order.

This Valentine’s Day, let us remember that love is much more than the sentimentality and self-gratification that consumes our culture. Love is what holds society together, and that means fewer self-centered sonnets to faux self-empowerment, and more covenantal worship and service across society. Whether asspouses or parents, neighbors orstrangers, we remainchildren of the King, created inthe image of a God who so loved that he gave.

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