Home
/
RELIGION & LIBERTY ONLINE
/
‘The great re-homing’: Why entrepreneurs are bringing business home
‘The great re-homing’: Why entrepreneurs are bringing business home
May 15, 2026 6:17 AM

In the wake of massive economic disruption, many munities have been left by the wayside—whether due to technology, trade, or globalization. While rural factories have shuttered and farms have consolidated, job prospects and educational opportunities have abounded in America’s largest urban centers.

Those shifts have brought plenty of benefits through an increased density of smarts, skills, and capital, but they’ve also introduced new risks, from the centralization of power to the fracturing of family munity to the diminishment of national diversity—economic, political, cultural, institutional, and otherwise.

As a result, many have wondered how we might return a bit of balance to American culture munity. How might we restore and reinvigorate cities or regions that are experiencing decline from disruption? Are there ways we might “nudge” our population patterns to be more varied, creative, and intentional—beyond the purely “economical”—resisting blind marches to distant coastal hubs?

For progressives and populists munitarian conservatives alike, the proposed solutions typically include a menu of government interventions, from trade barriers to wage minimums to subsidies to a range of regulatory constraints.Fortunately, thanks to markets and their many fruits, a range of cultural corrections and improvements are already taking place, with little organized effort or control.

According to Pablo Fuentes, CEO of Proven and host of the Small Business War Stories podcast, we are witnessing a “great re-homing,” wherein American entrepreneurs are finding new freedom, tools, and resources to return to their munities, bringing plenty of economic growth and human capital in tow. Having now interviewed over 90 small business owners from across the country, Fuentes observes mon thread.

“The most interesting trend I noticed was small business entrepreneurs returning to munities where they came from,” he explains. “There is an invisible shift happening where people who once wanted to spread their proverbial wings somewhere else are returning to their hometowns to make things happen. This has always been the case to some extent, but I believe that technology is enabling people to be successful in ways that were very difficult or impossible just a decade ago.”

As for what’s driving it, Fuentes observes three leading causes, which represent a mix of economic, social, and moral concerns:

1. Lower Cost of Living

Returning munities with a lower cost of living gives people a better chance of succeeding by keeping costs low. This can be the difference between getting through a rough patch and going back to working a dead-end job. Because of his skills and popularity on social media platforms, Seth gets customers from far and wide to buy his guitars and his music. He is selling globally, and living locally. You can check him out Monday nights at The Colony, a bar in Tulsa.

2. Community and Belonging

In my experience, munity] a bit easier in places with a bit of a slower pace of life. When there are peting interests and lower stress, it’s just a little easier to stop and smile at a stranger and to remember the name of the barista who pours your coffee. There is something special about feeling like you’re a part of munity. And it’s a bit easier to make an impact on a munity, especially where you grew up.

3. Technology Changes Everything

Technology is enabling people to get more creative about how (and where) they make money. Tools such as Slack, Google Meetings, and good ol’ email allow people to collaborate with remote teams. Craftspeople can get a following on Instagram, sell their wares on Etsy, and work with a number of different on-demand panies to get their products to their final destination. It’s easy to take these things for granted, but many of these tasks were much more difficult, if not impossible, as little as a decade ago.

The development of technology will continue to create flexible opportunities. From distance learning, to even more remote office connectivity, to deeper broadband Internet reach, the future is bright for people with initiative and flexibility. That means more opportunities for people to live where they want and do what they like.

Fuentes’ evidence is mostly anecdotal, but we’ve seen similar stories emerge from a variety of other areas, whether through J.D. Vance’s decision to bring venture capital to the Rust Belt, or journalist Rod Dreher’s journey from the East Coast back to his hometown in Louisiana.

Further, as Joel Kotkin has demonstrated elsewhere, overall growth momentum has shifted from America’s biggest cities to a series of mid-sized metros across the Midwest. Indeed, thefastest-growing cities in the Midwestare not what you’d expect, including Kansas City, Minneapolis, Indianapolis, Columbus, Grand Rapids, and Des Moines. Such growth doesn’t necessarily indicate a “return to home,” but it represents the same freedom and flexibility that Fuentes is beginning to detect.

The extent of all this is still unknown. We may or may not be witnessing a “great re-homing” or a massive urban exit and dispersion. Regardless of the scope and scale, the shifts represent the actions of free people who are freely adapting and moving and collaborating in response to modernity.

If we’re unhappy or unsatisfied with the fruits of economic disruption, we needn’t wait for government protection or artificialstimulus or surface-level tinkering. We, ourselves, already have the freedom and opportunity to reorient our lives and shape munities according to a broader and deeper set of values, virtues, and priorities.

Image: Migration, Jim O’Neil (CC BY 2.0)

Comments
Welcome to mreligion comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
RELIGION & LIBERTY ONLINE
Acton Commentary: Unity or Unanimity at Reformed Council?
This week’s Acton Commentary from Jordan Ballor: Unity or Unanimity at Reformed Council? By Jordan Ballor Global es to Grand Rapids, Mich., this weekend in the form of the Uniting General Council of the World Communion of Reformed Churches (WCRC). Thousands of delegates, exhibitors, and volunteers will gather on the campus of Calvin College to mark the union of two Reformed ecumenical groups, the World Alliance of Reformed Churches (WARC) and the Reformed Ecumenical Council (REC). This new global ecumenical...
Blogging AU (cont.)
Because of the crush of Acton University blogging activity, I’ll be posting mostly links today. Watch for a wrap up in the days ahead. Also, Jordan Ballor’s fine Acton Commentary “Unity or Unanimity at Reformed Council?” was published yesterday in the Detroit News under the headline “Ballor: Church activists shouldn’t adopt separation as doctrine.” Blogging AU: — Grzegorz (Greg) Lewicki explains what we mean by, “Get lost from my porch, or I’ll break your neck right now.” — Jackson Egan...
Public Schools: Adult Employment Programs
I’ve long argued that school choice is the quintessential bipartisan cause, with boundless potential to transform American primary and secondary education. Yet, for various reasons (all of them bad), it has failed to live up to that potential—its significant successes in various places notwithstanding. One more anecdote to file away on this es from Rich Lowry at NRO: the travails of Eva Moskowitz in New York City. Favorite quote: It’s amazing what you can plish, she says, when you design...
Review: William F. Buckley Jr.
Lee Edwards calls William F. Buckley Jr. “The St. Paul of the conservative movement.” No other 20th century figure made such a vast contribution to the intellectual force of political conservatism. He paved the way for the likes of Ronald Reagan and all of those political children of Reagan who credit the former president for bringing them into politics. He achieved what no other had done and that was his ability to bring traditional conservatives, libertarians, and munists together under...
Fatal Attraction: Democracy and the Welfare State
At Public Discourse, Acton’s Research Director Samuel Gregg examines why many European governments are so hesitant to engage in much needed but painful economic reforms – especially reforms that involve diminishing the size of expansive welfare states. The causes are many, but in “Fatal Attraction: Democracy and the Welfare State,” Gregg zeroes in on a potentially damaging linkage between democratic systems of government and the growth of large welfare states that seek to provide economic security to ever increasing numbers...
BP and the Big Spill
Ryan T. Anderson, editor of Public Discourse, weighs in on BP’s blowout in the Gulf of Mexico: What we’re seeing is an animus directed toward modern technology and industry, an unmodulated suspicion of the private sector’s motives, an unexamined belief that markets have failed, all coupled with an uncritical (and nearly unthinking) faith that, in the final analysis, only government and extensive regulation will save us from ourselves and protect Mother Nature. But the history of environmental progress tells a...
Blogging Acton U
More great coverage of Acton University. Also check out our Flickr and Twitter (hashtag: #ActonU) feeds in the sidebar. — Carl Sanders, chair of Bible and Theology, at Washington Bible College/Capital Bible Seminary in Lanham, Md., has posts up at Insomniac Memos and 100 Days, 100 Books: A Reader’s Journal. He reviews the foundational lectures: Our final afternoon session was a wide-ranging question section with the panel of presenters from the day. Unlike many such sections, I felt the questions...
Acton University: Day One
Acton University 2010 is underway. This year, 450 students and faculty from 55 countries are gathered in Grand Rapids for a deep dive into the “free and virtuous society.” Attendees this year include seminarians and college students — groups that have studied at Acton conferences for two decades now — but also presidents of colleges, corporate executives, Christian missionaries, entrepreneurs, physicians, lawyers, business leaders, retired people and a few high school students. Acton also es 44 Protestant seminary professors who...
Acton University Lectures Available Online
We’ve posted a dozen or so AU 2010 lectures in our online store and expect to be putting up many more in the days ahead. They’re priced at $1.99 and transactions are through a secure server at the Acton Institute Digital Downloads page. Check back often. Here’s what available now: — Thoughts on Human Dignity – Rev. Robert A. Sirico – June 15, 2010 — Centralization and Civil Society – Dr. Daniel Mahoney – June 16, 2010 — The Federalist...
Lewis on the Free Society
Last week Acton research fellow Jonathan Witt treated the topic of Tolkien and the free society at the June “Acton on Tap.” I was reminded of this theme when I finished reading C. S. Lewis’ novel, The Lion, the Witch and the Wardrobe (Ed. note: The lack of a serial, or so-called ma in that title bothers me.) to my son last night. There’s a beautiful passage towards the end that illustrates what Lewis thought good government looks like: These...
Related Classification
Copyright 2023-2026 - www.mreligion.com All Rights Reserved