Among the ways the UN’s World Food Programme (WFP) is going about attempting to raise public awareness of hunger issues is the use of “celebrity” athlete spokesmen. Paul Tergat, who won this year’s New York City Marathon, was a recipient of WFP aid when he was growing up in Kenya. Listen to a Morning Edition story on Tergat and the WFP here. Tergat is specifically the pitchman for the WFP’s Race Against Hunger project, targeted at about 300 million schoolchildren globally.

This, of course, is just one of the various WFP publicity efforts, which also include the production of a free downloadable video game, “Food Force.” A review of WFP’s “Food Force” is available here.

Of course, the UN isn’t the only game in town. Feed The Children is an international, nonprofit, Christian aid group “that delivers food, medicine, clothing and other necessities to individuals, children and families who lack these essentials due to famine, war, poverty or natural disaster.” A key part of Feed The Children’s effort is the push for sustainability: “A key goal is to help needy families move past needing help and into ing self-sufficient members of munity. Through long-term, self-help development programs funded by grants and by our Child Sponsorship partners, tens of thousands of families in countries around the world have increased their ability to be self-sufficient by learning and applying new, marketable skills.”