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How the Profit Motive Helps the Environment
How the Profit Motive Helps the Environment
May 15, 2026 5:07 PM

On this Earth Day, says Pierre Desrochers, we should spare a thought for the profit motive, an unheralded but long-standing champion of the environment. “The search for increased profitability,” ntoes Desrochers, “has long delivered both economic and environmental improvements by promoting the evermore efficient use of material resources.”

With Earth Day near (this Monday), we hear the usual annual litany of laments from environmentalists, urging us to mend the errors of our industrial ways. Greed and profits, we are told in no uncertain terms, inevitably result in unmanageable pollution problems, the depletion of non-renewable resources, habitat and species destruction, and a regulatory “race to the bottom” peting jurisdictions.

[. . .]

Typically missing from this debate, however, is the notion that the search for increased profitability has long delivered both economic and environmental improvements by promoting the increasingly efficient use of material resources, or, in other words, the creation of ever more economic value while using ever less physical stuff. While this notion is obvious in an age where whole libraries can be stored on small electronic devices, perhaps the best statement on the subject still belongs to Jonathan Swift, who argued nearly three centuries ago in Gulliver’s Travels that whoever “could make two Ears of Corn, or two blades of Grass to grow upon a Spot of Ground where only one grew before, would deserve better of Mankind, and do more essential Service to his Country than the whole Race of Politicians put together.

One small quibble: Desrochers’ otherwise fine article is marred by the title’s equating of the profit motive with “greed.” While I’m sure the term was merely used for rhetorical effect, the promotion of free enterprise is always harmed by the unnecessary association with the sinful and destructive motive of greed.

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