A very, very interesting piece in WSJ this week detailing a study by the Business and Media Institute that looks at how businesspeople are portrayed on television:

The study, titled “Bad Company,” looked at the top 12 TV dramas during May and November in 2005, ranging from crime shows like “CSI” to the goofy “Desperate Housewives.” Out of 39 episodes that featured business-related plots, the study found, 77% advanced a negative view of the world merce and its practitioners.

On the various “Law & Order” shows, for instance, almost 50% of felonies — mostly murders — mitted by businessmen. In almost all of the primetime programs, when private-sector protagonists showed up, they were usually doing something unethical, cruel or downright criminal.

Of course, the question is which came first, the chicken or the egg, the negative stereotype of the entrepreneur in the general public, or the stories that largely portray entrepreneurs in a negative light? The study’s author, Dan Gainor:

Over time, he says, plots that ritually make entrepreneurs the bad guys have a pernicious effect: “This es part of our collective worldview. We think all businessmen are somehow scummy. We think you had to lie, cheat or murder to get ahead.”

Gainor attributes these portrayals as the result of “a shrinking roster of available villains, in a universe where capitalists, along with aliens and Nazis, are one of the few groups left that it is safe to demonize.”

In other words, cliche. Bad art. Pulp. Uncreative writers. Formulaic problem solving. But ought we be surprised? There is not much on television that we could label the paragon of narrative art (although, there are a few very quality shows, 24 not being one of them…sorry folks, if your show depends on Kiefer Sutherland angrily shouting at least five lines per episode, you’ve hit a wall).

So first of all, I think we need to keep things in perspective: this is not a rash of negative portrayals in deeply profound pieces of art. Most of these portrayals (at least the ones I am familiar with) are strawmen, paper tigers; in a word, silliness.

But a dangerous silliness. For on the other hand, we have to understand that television is influential, and even if the chicken e before the egg, the egg will create another chicken. There are not a whole lot of people who readily recognize how silly this sterotype is, especially since it shows up so often.

So how does one stem the tide? What resources exist to bring this silliness to light, to help right this stereotype of business? Click here for one (slightly self-promoting) answer. Tell your friends!