Home
/
RELIGION & LIBERTY ONLINE
/
Burrito Bomb: Anti-GMO Chipotle Needs a Business Model Reality Check
Burrito Bomb: Anti-GMO Chipotle Needs a Business Model Reality Check
Oct 29, 2025 12:39 AM

Wednesday’s Wall Street Journal reported on startup Intrexon Corp.’s efforts to eradicate pests responsible for inflicting “billions of dollars a year in lost revenue and crop-protection expenses.” The pests in question are diamondback moths that wreak havoc on cabbage, broccoli and cauliflower crops, and the efforts involve genetically modifying females of the species so they die before reproducing. WSJ writer Jacob Bunge adds that a GMO potato developed by J.R. Simplot Co. that develops fewer black spots from bruising recently was granted U.S. Food and Drug Administration approval. Further, says the journalist, Arcadia Biosciences Inc. “is developing varieties of rice and trees that can grow in salty and dry soils.”

Readers may conclude these developments are cause for confetti, balloons and public celebrations on every street in the United States and throughout the world. However, backlash against genetically modified organisms continues unabated without any scientific evidence to support the alarms raised by what Bunge identifies as “consumer and environmental groups.”

I would add to Bunge’s list the “religious” shareholder activists at As You Sow and the Interfaith Center on Corporate Responsibility. Both groups gin up unwarranted GMO fears and spread disinformation while advocating in their proxy shareholder resolutions for GMO labeling, public disclosure pany lobbying and political contributions, and calls to avoid using GMOs altogether.

Funny how the non-scientists at AYS and ICCR claim a “scientific consensus” for catastrophic, human-caused climate change but can’t identify one single peer-reviewed study to support their claims GMOs pose risks to the environment and consumers. Except it’s not funny at all.

The nuns, priests, clergy and other religious of AYS and ICCR are free to toil in their gardens devoid of GMOs and pesticides when they’re not jet-setting to Paris climate-change conferences and tootling around in their little bus to Occupy Wall Street protests and campaign conventions. But good luck with feeding the world’s population organic kale and arugula grown one acre at a time.

Appearing on the same page as Bunge’s article is a report by Julie Jargon, “Chipotle Pulls Back on Local Ingredients.” Trust me, I take no pleasure in the recent pain experienced by Chipotle Mexican Grill Inc., however much it points out the wrongheaded agenda of ICCR and AYS. Writes Jargon:

Chipotle Mexican Grill Inc. has touted its use of local ingredients and fresh produce to help differentiate it in a crowded fast-food market. Now a string of disease outbreaks is forcing the once-scrappy upstart to act more like the big chains it long has derided.

Chipotle expects to lower its use of locally sourced ingredients and is centralizing the preparation of some vegetables as it seeks to shore up food safety following an E. coli outbreak that sickened 52 people in nine states and a norovirus episode in Boston. The burrito chain hopes the steps can help it regain consumers who have shunned its outlets, eroding sales.

Health officials haven’t been able to identify the source of the E. coli outbreak but say produce was the probable cause.

Chipotle co-CEO Steve Ellis has promised investors the chain will take steps to address contamination issues while still providing fresh, locally grown ingredients. However, one can anticipate a drop in share value as costs increase for consumers. I congratulate Ellis for sticking to his guns and protecting pany’s brand. Henry I. Miller, however, is less forgiving. In a Forbes essay titled “Chipotle: The Long Defeat of Doing Nothing Well,” Miller brings out the long dining knives:

The title of this article, which was inspired by a line from poet John Masefield, seems apt: Chipotle, the once-popular Mexican restaurant chain, is experiencing a well-deserved downward spiral.

pany found it could pass off a fast-food menu stacked with high-calorie, sodium-rich options as higher quality and more nutritious because the meals were made with locally grown, genetic engineering-free ingredients. And to set the tone for the kind of New Age-y image pany wanted, Chipotle adopted slogans like, “We source from farms rather than factories” and, “With every burrito we roll or bowl we fill, we’re working to cultivate a better world.”

The rest of pany wasn’t as swift as the marketing department, however. Last week, about 140 people, all but a handful Boston College students, were recovering from a nasty bout of norovirus-caused gastroenteritis, a foodborne illness apparently contracted while eating Chipotle’s “responsibly raised” meats and largely organic produce.

And they’re not alone. The Centers for Disease Control and Prevention has been tracking another, unrelated Chipotle food poisoning outbreak in California, Illinois, Maryland, Minnesota, New York, Ohio, Oregon, Pennsylvania and Washington, in which victims have been as young as one year and as old as 94. Using whole genome sequencing, CDC investigators identified the DNA fingerprint of the bacterial culprit in that outbreak as E. coli strain STEC O26, which was found in all of the sickened customers tested.

Miller isn’t finished castigating the chain – not by a long shot:

Outbreaks of food poisoning have e something of a Chipotle trademark; the recent ones are the fourth and fifth this year, one of which was not disclosed to the public. A particularly worrisome aspect of pany’s serial deficiencies is that there have been at least three unrelated pathogens in the outbreaks–Salmonella and E. coli bacteria and norovirus. In other words, there has been more than a single glitch; suppliers and employees have found a variety of ways to contaminate what Chipotle cavalierly sells (at premium prices) to its customers.

These episodes reveal several things. First and foremost, Chipotle is pany so out of control and negligent that it repeatedly endangers the public. But they also illustrate something important about food safety: Although the crops, meats and other foods produced by modern conventional agricultural technologies may not bring to mind a sentimental Norman Rockwell painting, they are on average safer than food that reflects pandering to current fads.

Ouch! One wonders what ignominies Miller would inflict upon ICCR and AYS for their attempts to force the Chipotle business model on the rest of the world. Forget it, Miller, that’s my turf; my moth-free, pest- and bruise-resistant and bountiful turf.

Comments
Welcome to mreligion comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
RELIGION & LIBERTY ONLINE
Goodbye, steeple. Goodbye, people.
We might need an update to the children’s rhyme: “Here is the church, / here is the steeple, / open the doors, / and see all the people.” Before I got wrapped up in ongoing conversations here, there, and seemingly everywhere about the nation’s budget, I noted that the ripple effects from the economic downturn were beginning to hit churches in a serious way. Christianity Today passes along a piece that speaks to a much more particular phenomenon: the decline...
Acton on Tap Tonight: Ayn Rand at the Movies
Don’t forget about tonight’s Acton on Tap, from 6:30pm-8:00pm in East Grand Rapids. The event will be taking place at the Derby Station (2237 Wealthy St. SE, East Grand Rapids 49506). Tonight’s Acton on Tap will focus on the release of the movie version of Ayn Rand’s Atlas Shrugged: With the release of Atlas Shrugged-Part 1, Ayn Rand’s libertarian manifesto finally arrives on the big screen. Bruce Edward Walker, in an Acton PowerBlog review of the film, said that he...
Hardships of Ethanol
Everywhere we look we are facing rising prices. We find them at the gas pumps and now we see them at our supermarkets. Food prices are climbing, and just like gas prices, they are having broadly felt adverse effects on Americans. The Wall Street Journal sat down with C. Larry Pope, the CEO of Smithfield Foods Inc., the world’s largest pork processor and hog producer by volume, to discuss the rising food prices and how they are affecting his business....
Review: AEI’s Common Sense Concept Series
Over the last several years I find myself more and more being drawn into conversation about religion—specifically, Orthodox Christianity—and economics. Originally, my interest in the economic side of the conversation was minimal. Embarrassing though it is to say now, I only took one economics class in college and while I got a “B” I was an indifferent student of the subject. Thanks to personal friendships I’ve discovered the work of economists such as Ludwig von Mises and Fredrich A. Hayek—two...
The Belgic Confession and Political Justice
Much of the discussions I’ve been involved in over recent months that have focused on the federal budget have involved some basic assumptions about what the Christian view of government is. Sometimes these assumptions have been explicitly conflicting. Other times the assumptions have been shown as the result of mitments about what Scripture says. This is, for instance, one of the points that came up right at the conclusion of the panel discussion about intergenerational justice at AEI a few...
Review — Witness to Transformation: Refugee Insights into North Korea
A mere mention of North Korea brings to mind the repressive regime of Dear Leader Kim Jong-il. Although Kim has been satirized in the West as an impish consumer of cognac and NBA paraphernalia, his grip on society is both chilling and inescapable. The country frequently receives news coverage for its nuclear aspirations, unjust penal system, and horrendous human rights record. However, a recent academic study by Stephan Haggard and Marcus Noland uncovers yet another facet of the North Korean...
Rising Food Prices and Regulation
In an article appearing on EWTN News, Acton Director of Research, Samuel Gregg, is interviewed on rising food prices and the effect on the developing world. In this article, Dr. Gregg contributed to a broad discussion on the many factors contributing to the rising food prices. He advocates for a free market economy in agriculture by discussing the effects agricultural subsides in Europe and the United State, and how these market distortions contribute to stifling the growth of agriculture in...
Samuel Gregg: Benedict XVI in ‘No One’s Shadow’
In a special report, the American Spectator has published Acton Research Director Samuel Gregg’s new article on the “civilizational agenda” of Pope Benedict XVI. Special thanks also to RealClearReligion for linking the Gregg article. Benedict XVI: In No One’s Shadow By Samuel Gregg It was inevitable. In the lead-up to John Paul II’s beatification, a number of publications decided it was time to opine about the direction of Benedict XVI’s pontificate. The Economist, for example, portrayed a pontificate adrift, “accident-prone,”...
Christian Unity and the Russian Orthodox Church
The miraculous post-Soviet revival of the Russian Orthodox Church, all but destroyed by the end of the Stalinist purges in the 1930s, is one of the great stories of 21st Century Christianity. This revival is now focused on the restoration of church life that saw its great institutions and spiritual treasures — churches, monasteries, seminaries, libraries — more or less obliterated by an aggressively atheist regime. Many of the Church’s best and brightest monks, clergy and theologians were martyred, imprisoned...
Men Seeking Absolute Power
David Lohmeyer turned up this excellent clip from the original Star Trek series: Kirk opens the clip by referencing the Nazi “leader principle” (das Führerprinzip). Soon after Hitler’s election as chancellor in 1933, the German theologian Dietrich Bonhoeffer gave a (partial) radio address and later lectured publicly on the topic of the “leader principle” and its meaning for the younger generation. These texts are important for a number of reasons, not least of which is that pares the office of...
Related Classification
Copyright 2023-2025 - www.mreligion.com All Rights Reserved