“The real question is not does morality inform the market,” says Rev. Gregory Jensen in the second entry of this week’s Acton Commentary, “but whose morality informs the market.”

Consumer disapproval of Black Friday has caused a drop in demand. Consequently, retailers have curtailed their investment in these kinds of sale events. If economics is agnostic as to what motivates the change in demand, as a Christian I can’t be. Retailers are responding to the moral cues of shoppers and so changing their marketing strategy to conform to the moraldemands of consumers.

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