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Billboards, Hope, and God’s Highway
Billboards, Hope, and God’s Highway
Mar 28, 2026 2:14 PM

Yesterday I was interviewed by WoodTV8 on a story about a controversial billboard near downtown Grand Rapids that reads, “You don’t need God – to hope, to care, to love, to live.” The billboard is sponsored by the Center for Inquiry. My reaction is that the billboard can be a positive because it serves as a conversation starter about a relationship with the Lord and what the meaning of true love and true hope is all about.

When I was an undergraduate student at Ole Miss, I had a religion professor who seemed to be a strong proponent of Buddhism. I believe she was a fair professor and was not trying to indoctrinate anybody into converting, but the class and the studying of other religions called me to study and think deeply about my own faith. The class prompted me to read the Gospels and Scripture closely, which was ultimately a first step into a calling to seminary. Likewise, the billboard may give Christian families and believers a chance to ask the deep questions of what they believe and why they believe. Furthermore, a bland nominal Christianity is no preparation for the difficulties and trials of this world and it is essential to move beyond that.

I’d also like to expand beyond the ments from the news report and offer a fuller response about hope and faith. One thing that is apparent today about many skeptics and atheists is that they are very evangelistic. Unlike the past, they are very aggressive about gaining converts and are often reactionary to any faith or religion expressed in culture. In many cases this brand of atheism mirrors a sort of reactionary Christian fundamentalism when es to responding to culture.

In a 2007 Weekly Standard piece, Harvard professor Harvey Mansfield summed up the the new aggressive atheist tactic this way,

Atheism isn’t what it was in the eighteenth century. Now, the focus of the attack is not the Church, which is no longer dominant, but religion itself. The disdain one used to hear for “organized religion” extends now to the individual believer’s faith. Despite the change, politics is still the thrust of the attack. It’s just that the delusion of religion is now allowed to be the responsibility of the believer, not of some group that is deluding him. A more direct approach is required.

For the Christian, when es to hope, care, living, and love, the believer knows that ultimately all those attributes are grounded in Christ. In contrast, the hope of the unbeliever is a hope in the things of themselves and of this world. The believer on the other hand knows that the hope of this world is ultimately a vain, withering, and disappointing hope. But the hope provided by the life, death, and resurrection of Christ is an anticipation that does not only not disappoint (Romans 1:5) but is triumphant. The resurrection of Christ is so essential to our future hope that Augustine declared, “In Christ’s death, death died. The fulness of of life swallowed up death; death was absorbed in the body of Christ.” John Calvin added about Christ, “Such is the nature of his rule, that he shares with us all that he has received from the Father. Now he arms and equips us with his power, and adorns us with his beauty and magnificence, and enriches us with his wealth.”

As we travel life’s highway, the believer can be assured that God is still on his throne and that those that are hid in Christ are heirs to his glory. If vain and confusing props on the side of the road can help remind us to think and converse in a deeper manner about all that we are promised and will receive by his marvelous grace, then ultimately it is beneficial. When one studies the Gospel story and is rooted in what the Apostle Paul calls “the fulness of Christ,” there is an assurance and confidence the world cannot steal from you.

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