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Arthur Brooks’ ‘5 Myths About Free Enterprise’
Arthur Brooks’ ‘5 Myths About Free Enterprise’
Feb 11, 2026 7:28 AM

American Enterprise Institute president and 2012 Acton University plenary speaker Arthur Brooks has a recent column in The Washington Post that lists five myths about free enterprise. Brooks’ five myths address some of free enterprise’s mon critiques and do so by giving free enterprise a moral aspect. The five points are especially relevant this election season, he says, because the two candidates represent such different fiscal perspectives. Here’s a look a myth #2:

2. Free markets are driven by greed.

I once asked Charles Schwab how he built the $16billion pany bearing his name. He never said a word about money. He spoke instead about plishing personal goals, creating good jobs for employees and the sacrifices along the way — including when he took a second mortgage on his home so he could make payroll.

Entrepreneurs are rarely driven by greed. According to , in 2011, small-business owners made 19percent less money per year than government managers. And as Northwestern University business professor Steven Rogers has shown, the average entrepreneur fails about four times before succeeding.

Free markets and entrepreneurship are driven not by greed but by earned success. For some people, earned success means business success, while for others, it means helping the poor, raising good kids, building a nonprofit, or making beautiful art — whatever allows people to create value in their lives and in the lives of others.

Earned success gets at the heart of “the pursuit of happiness.” The General Social Survey from the University of Chicago reveals that people who say they feel “very successful” or pletely successful” in their work lives are twice as likely to say they are very happy about their overall lives than people who feel “somewhat successful.” And it doesn’t matter if they earn more or less; the differences persist.

Those acquainted of Acton Institute president and co-founder Rev. Robert Sirico will recognize arguments such as these from Sirico’s recent title, Defending the Free Market: The Moral Case for a Free Economy. Sirico, like Brooks, argues that free enterprise is the economic system that plements morality.

To listen to Brooks’ 2012 Acton University Lecture, click here.

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