In an interview with The Space Review Richard Garriott, vice-chairman of Space Adventures discusses the possibilities of space tourism and the potential market in the United States. Garriott describes Space Adventures as

currently an [travel] agent, and we have millions of dollars in cash paid reservations for sub orbital flights. But with few or no suborbital space lines to book today, we are working to ensure they exist and that may mean SA invests in that eventuality.

Garriott looks forward to the development of space-worthy vehicles from the private sector that will allow Space Adventures to blast off with the evolution of a new branch of tourism. Garriott sees this occurring soon, and views the success of the X-Prize as evidence of the dawning of a new era in space travel.